From an early age Tracy Negoshian believed the right clothing could make someone not only look good, but feel more confident.
At Saks, Tracy merchandised designer collections and worked with their elite clientele. She experienced the fashion industry up close while working beside some of the most renowned designers during their trunk shows and events. Tracy’s eye for cutting-edge trends ultimately led to a sales and wardrobe consultant position within Saks’ contemporary department.
Tracy soon realized that there were many people who wanted to be fashionable, but could not afford the high price tags of the high end designers. In fact, she would frequently buy clothes, such as wrap dresses, at Target or K-Mart and make slight modifications to them, add an accessory or two, and wear the clothes to work. Clients would ask whose label she was wearing… and when she told them, their reactions were priceless. It was then and there that Tracy realized that -- “You do not have to break the bank to look and feel good!”
Tracy’s knack for design, innate sense of color and sense of style led her to create Tracy Negoshian, Inc. -- a multi-line, multi-season clothing label that is trendy, using quality material and most importantly affordable to today’s fashion-conscious woman.
In October 2013, Tracy opened the doors to her first co-branded flagship store with Matthew & Andrew Bridier (Castaway Clothing) on 5th Avenue South in Naples, Florida. These two casual lifestyle brands teamed up to provide the South West Coast of Florida the ultimate shopping experience for the entire family. From Tracy's bold printed dresses, tops, shorts, and skirts to Castaway's signature motif shorts and pants as well as polo's and children's apparel.
TRACY NEGOSHIAN (Flagship Store--5th Ave, Naples)
694 5th Avenue South
Following the huge success of her flagship store in Naples, Florida, Tracy decided that St. Petersburg, Florida would be the next location to place a flagship store. In October 2014 the doors opened in the Sundial St. Petersburg. Tracy could not be more thrilled to open a flagship store in the city that her company is based and headquartered.
TRACY NEGOSHIAN (Flagship Store--Sundial, St. Petersburg)
113 2nd Avenue North
In January 2016, Tracy decided to further expand in the Florida market and opened a third flagship store in Sarasota, Florida on St. Armands Circle. We're making Florida a little more colorful with each new location that we open. Let our TN stylists be your guide the next time you are on the Circle.
TRACY NEGOSHIAN (Flagship Store--St. Armands Circle, Sarasota)
313 John Ringling Blvd.
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